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Brand system

Diagram System

Diagrams explain workflows, systems, schedules, and evidence. They should look

Requirement

Diagrams explain workflows, systems, schedules, and evidence. They should look designed for INTO Consulting, not embedded from a productivity tool.

Constraints

  • Diagrams must work in Warm Light and Blueprint Dark.
  • Diagrams must use brand tokens for color, type, strokes, and backgrounds.
  • Evidence-first diagrams are part of the brand-code layer, but only when they make the system, schedule, or decision easier to understand.
  • Diagrams must remain readable when exported to PDF, Slides, Docs, social, or video.
  • Motion must respect prefers-reduced-motion.

Bet

Most diagram quality comes from hierarchy, containment, spacing, and restrained motion. This avoids overdesigned infographics while preventing default-tool screenshots from looking dropped into the brand.

Failure Modes

  • All diagram labels have the same size and weight.
  • Gridlines are too heavy or too dense.
  • Diagrams use many colors where labels and structure would do the work.
  • Motion animates everything at once and adds noise instead of meaning.
  • Containers are too tight, especially around labels and axes.
  • A diagram is used as decoration when a two-column explanation, table, or chart would make the point faster.
  • Nodes are visually related by proximity but not related by the underlying system, sequence, ownership, or evidence chain.

Typography Levels

LevelUseRule
Level 1Phase or section label.Primary navigational anchor. Larger than body, often 1.125-1.375rem at standard web scale.
Level 2Structural label, week marker, axis label, figure label.Small mono or small caps, 0.625-0.6875rem at standard web scale, 20-30% opacity.
Level 3Body/supporting description.Inherits body style, slightly reduced opacity, supporting rather than dominant.

Grid, Axis, And Strokes

  • Gridlines are hairline and low opacity.
  • Use roughly 5-7 horizontal gridlines for a typical 200-300px chart.
  • Axis labels should be small, quiet, and aligned for scanning.
  • Do not label every point when direct labels or bar labels already make the value clear.
  • Bars and timeline blocks can use a subtle direction gradient only when it reinforces time or progress.

Containers And Space

  • Minimum internal desktop padding: 2rem.
  • Minimum internal mobile padding: 1.5rem.
  • Leave 2.5-3rem from section padding edge to the diagram boundary when the diagram is the primary exhibit.
  • Row height in timeline and Gantt diagrams should be at least 2x the row label font size.
  • Related nodes sit closer together than unrelated nodes. Use distance, alignment, layer labels, and hairlines before adding color or boxes.

Purpose Gate

A diagram is valid only when it explains a system, workflow, sequence, dependency, decision path, architecture, ownership model, or evidence chain.

Required:

  • Purpose is stated by the slide title or lead.
  • Direction or sequence is visible.
  • Nodes are grouped by real relationship.
  • Non-obvious connectors are labelled with verbs.
  • Source, assumption, or provenance is visible when the diagram claims an external fact.
  • Static export is readable without presenter narration.

If the same content reads better as a table, chart, or two-column executive argument, use that form instead.

Schematic Box Layouts

Use brand/data-visualization-system.md for architecture, tech-stack, AI workflow, and operating-model schematics.

  • Default layers: user/client surface, INTO orchestration layer, and evidence/governance layer.
  • Use seven primary boxes or fewer.
  • Group secondary systems before adding another node.
  • Label non-obvious arrows with verbs.
  • Use logos only when vendor recognition is essential to the reader’s task.

Color

  • Use fewer colors than expected.
  • Use petrol or the teal scale for the active or answer series.
  • Use gray scale and opacity for context, scaffolding, future states, and secondary series.
  • Use Saffron only for milestones, warnings, or distinct signal.
  • If removing color makes the diagram unreadable, the structure is too weak.

Motion

Motion should enact meaning.

  • Timeline: bars fill sequentially from left to right.
  • Funnel: sections collapse toward the outcome.
  • Progress: fill moves toward a target.
  • Assembly: pieces move from scattered to composed.
  • Comparison: columns rise from the same baseline.

Use cubic-bezier(0.16, 1, 0.3, 1) for precision motion. Avoid bounce, spring, decorative page-load animation, and animation below the fold before it is visible. Always provide a static fallback through prefers-reduced-motion.

Designed vs. Embedded Checklist

  • Does the diagram have at least three typographic levels?
  • Are gridlines at hairline weight and low opacity?
  • Does the section background create a reading mode shift?
  • Do colors reference the brand token system?
  • Does motion enact the meaning of the data or structure?
  • Is the diagram using the fewest colors that accurately represent the data?
  • Does the diagram have at least 2rem internal desktop padding?
  • Is there a prefers-reduced-motion fallback?

Agent Rule

Do not paste default Miro, Notion, spreadsheet, or slide-tool diagrams into final collateral. Rebuild them with INTO typography, token color, low-opacity gridlines, clear padding, and motion only when the motion explains the content. For architecture and workflow explanations, start from the schematic box layout before inventing a new diagram structure.